The custodians of Indian culture have long strived to protect and preserve our heritage, but it is high time that we shift our lenses to focus on promotion and prosperity to ensure the cultural continuum.
Culture evolves. It changes with time in its form, expression, interpretation, distribution and consumption.
Our crafts, cuisine, heritage, festivals, and rituals are all reflective of this evolution. Yet, India perhaps remains the only civilization that has seen a cultural continuum since its birth.
