
Namaste, I am
ARUNIMA GUPTA
A scholar of Soft Power from India
I’m passionate about growing India’s soft power globally through public diplomacy & promoting cultural entrepreneurship.

I write on soft power, Indian culture & cultural entrepreneurship.
My work has been published in national news outlets & industry leading publications.
USC Public Diplomacy
Center for Soft Power
Center for Soft Power
Center for Soft Power
The Daily Guardian
Swarajya
DNA India
Center for Soft Power
Center for Soft Power
Center for Soft Power
uscpublicdiplomacy
Center for Soft Power
Center for Soft Power
Center for Soft Power
Center for Soft Power
The custodians of Indian culture
I work at the intersection of culture, entrepreneurship, and international relations.
Previously, at Network of Indian Cultural Enterprises (NICEorg), I worked towards building an ecosystem of cultural entrepreneurs and supporting them with mentorship and funding to create successful Indian brands.
I have curated programs for young leaders to engage with foriegn policy through international exchanges, learning modules and interactive workshops.
My commentaries on soft power, cultural entrepreneurship and foreign policy have been published on various media platforms and think-tanks.
I hold a Masters in International Relations from Leiden University, the Netherlands and a Bachelors in History (Honors) from Lady Shri Ram College for Women, Delhi University.
I really enjoy gobi parathas. With a spoonful of homemade makhan. Yum.
I am interested in connecting on soft power & cultural entrepreneurship. Say Hi, its a small community out there, I’d love to learn more about you.