Namaste, I am

ARUNIMA GUPTA

A scholar of Soft Power from India

I’m passionate about growing India’s soft power globally through public diplomacy & promoting cultural entrepreneurship.

Publications

My Notable Work

I write on soft power, Indian culture & cultural entrepreneurship.
My work has been published in national news outlets & industry leading publications.

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I am an author chronicling India's cultural journey and its evolving global influence.

I work at the intersection of culture, entrepreneurship, and international relations.

Previously, at Network of Indian Cultural Enterprises (NICEorg), I worked towards building an ecosystem of cultural entrepreneurs and supporting them with mentorship and funding to create successful Indian brands.

I have curated programs for young leaders to engage with foriegn policy through international exchanges, learning modules and interactive workshops.

My commentaries on soft power, cultural entrepreneurship and foreign policy have been published on various media platforms and think-tanks.

I hold a Masters in International Relations from Leiden University, the Netherlands and a Bachelors in History (Honors) from Lady Shri Ram College for Women, Delhi University.

I really enjoy gobi parathas. With a spoonful of homemade makhan. Yum.

Contact Me

I am interested in connecting on soft power & cultural entrepreneurship. Say Hi, its a small community out there, I’d love to learn more about you.


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